Got no time to read business and marketing books?

Don't worry. It's all been
done for you...

Hard on the heels of the popular
Greatest Hits books come the apps - the
definitive compendium of everything you need to know from the best minds in modern business and marketing – abridged, condensed, and ready for immediate action.

As well as saving hundreds of hours of reading time, you can grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.

40 books are summarised in each app, with one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.

This App will enable you how to:

  • Understand the important concepts in business and marketing - fast
  • Avoid reading half a million words of business writing
  • Appear impressive in meetings and generally at work
  • Never be embarrassed not to have heard of or read a major new book
  • Cheat fast in meetings by accessing the app under the table

Included in these apps are:

  • Over 6 hours of Audio Book content
  • Quick reference flip cards
  • Detailed and quick reference text
    summaries for each book
  • Quick find listings by topic, author
    and book titles
  • Online support

Audio Sample

Listen to an extract from an audio chapter included in this app:

Available on the
iTunes App Store

Choose your version on the App Store for more information and screen shots:

Business Greatest Hits

Buy Now
Buy Now

Marketing Greatest Hits

Buy Now
Buy Now
 
Screenshot
Screenshot
Screenshot

Reviews:

"Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10"
BA Business Life, October 2010
"With people working so much these days, they often have little time to keep up with the most important business literature. Kevin Duncan provides a brief solution to this problem."

"Kevin Duncan has read the important business books so you don't have to."

"The latest entry in the ever-growing literary black hole that is 'ideas I wish I'd had"

Irish Times, 25/9/10.
 
         
 
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